Our Content
Delivers Results
4.55M+
Verified Views
105M+
Verified Impressions
4k+
Verified Comments
10:31
Avg View Duration
Staffing Shortages
Challenges We Solve
Weak First Impression Online
Low Applicant
Volume
Losing Top Candidates to Other Agencies
Limited Visibility
Proven Content Performance
Day in the Life of a Police Officer
2.5M+
Total Views
78M+
Impressions
2.9k
comments
Top Geography
United States
67%
Canada
5%
United Kingdom
3%
Your department may already have strong people, culture, and opportunity - yet if the right candidates never see it, it cannot create results.
We create content that solves limited visibility, strengthens recruiting presence, and helps attract the next generation of applicants through stories people watch.
Gender Profile
88% Male
12% Female
Proven Content That Gets Seen
Device Reach
TV (48%)
Mobile (27%)
Computer (20%)
Great departments deserve great visibility.
Built for Departments Ready to Grow
Small Agencies
Small agencies needing visibility to attract local talent.
Mid-size Departments
Mid-size departments competing for top-tier hires.
Urgent Staffing
Large agencies with immediate and critical staffing needs.
No Media Team
Departments with no internal media or production capabilities.
Modern Recruiting
Agencies wanting to modernize their recruiting approach.
Day in the Life of a Police Officer
Halloween Night Shift
2.1M+
Total Views
21.4M+
Impressions
1.4k
comments
One Production. Multiple Outcomes.
907k views
15M Impressions
420k views
3.1M Impressions
419k views
3.3M Impressions
419k views
5.9M Impressions
Great Content Should Work More Than Once.
We turned one production into multiple formats, multiple releases, and millions of views—including new traction years later by repackaging a multi-part series into one long-form release.
Top Geography
United States
76%
Canada
3.6%
United Kingdom
2%
Gender Profile
66% Male
34% Female
Blended analytics from the 4 Halloween Night Shift video releases.
Device Reach
TV (48%)
Mobile (27%)
Computer (17%)
What Viewers Are Saying
Real comments from viewers, future applicants, and officers who watched our content.
“These videos gave me insight & confidence.”
— @Des-y3n
“Be the cop you would want to talk to.”
— @agg8355
“Makes me want to work for that department.”
— @jDome23
“Really making me think about becoming a cop.”
— @olivia.v2132
"This answered my questions about this profession."
— @t-man152
“This is what people need to see.”
— @humblyinfluenced107
We Don’t Just Create Content. We Distribute It.
We give departments an immediate visibility advantage through distributing through our proven channel, while equipping them with content they can continue using across their own platforms.
Released through the same platform behind past high-performing campaigns (Unlocked TV)
Built for organic reach
Real views, real engagement, real data
Discoverable long after launch
Distribution included in the model
Watch Time Hours
868k
= 99 years of attention.
Primary Audience Range
18–24 yrs — 27.3%
25–34 yrs — 34%
34–44 yrs — 18%
Attention Drives Recruiting
Be seen before they apply.
Reach your next generation of officers on the platform where they already spend their time.
83%
of U.S. Adults Use YouTube
YouTube is the most widely used online platform in America. Reach people where attention already exists.
Source: Pew Research
92%
of Ages 30–49 Use YouTube
YouTube also reaches experienced career-switchers and mid-career applicants.
Source: Pew Research
13m
Average Watch Time
Our 42-minute police episode held viewers for an average of 13 minutes. Long-form content builds deeper trust and interest.
Source: Internal Channel Analytics
95%
of Ages 18–29 Use YouTube
One of the strongest platforms to reach younger working-age candidates. Ideal recruiting demographic.
Source: Pew Research
47%
TV Device Viewing
Top-performing Unlocked TV police content was heavily watched on TV screens. This is intentional viewing, not passive scrolling.
Source: Internal Channel Analytics
24/7
Content That Keeps Working
Unlike paid ads, YouTube videos remain searchable and discoverable over time. Recruiting content creates lasting value.
Long-Term Strategy
A Smarter Recruiting Media Model
Unlocked Media creates original content departments can use across YouTube, recruiting pages, social media, and future hiring campaigns.
Instead of a one-time campaign, departments invest in media assets designed to keep working long after launch.
Traditional Model
-
One-time campaign
-
Visibility ends with budget
-
One polished video
-
Limited reuse
-
Temporary attention
-
Repeated ad spend required
-
Restart each hiring cycle
-
Lower long-term value
Unlocked Media Model
-
Long-term recruiting assets
-
Content keeps working over time
-
Reusable across channels
-
Multiple videos, clips, and photos from one production
-
Shows department culture
-
Builds trust with future candidates
-
Reaches candidates where they already spend time
-
Higher long-term value
A Better Use of Your Recruiting Budget
Why Work With Unlocked Media
The expertise you need for next-generation law enforcement recruiting.
Proven YouTube Experience
We don't just post videos; we navigate the algorithm to ensure your department is seen by hundreds of thousands.
External Reach
Don't just talk to your current followers. We tap into established law enforcement audiences to find recruits who didn't even know you were hiring.
Data-Backed Packaging
3.09% CTR
Our strategy is built on real performance metrics. We optimize titles and thumbnails for maximum engagement and conversion.
Faster Execution
Eliminate internal bottlenecks. Our streamlined production pipeline delivers cinematic recruiting content at the speed of your hiring needs.
01
Strategy
-
Hiring goals review
-
Audience targeting
-
Content roadmap
-
Format selection
-
CTA strategy
-
Story planning
-
Angle selection
-
Candidate selection (officer representation, interviews, on-camera fit)
03
Post Production
-
Editing
-
Pacing & retention optimization
-
YouTube viewer optimization
-
Revisions
-
Approval
05
Conversion
-
Careers page links
-
Recruiting CTA
-
Traffic generation
-
Candidate interest
-
Performance review
02
Production
-
Filming
-
Talent direction
-
Capture culture & operations
-
Professional media execution
04
Distribution
-
Publish on Unlocked TV
-
Title & thumbnail strategy
-
Department channel upload (optional)
-
Shorts / clips
-
Platform optimization
-
Launch support
The Unlocked TV Process
A MESSAGE FROM THE FOUNDER
I founded Unlocked Media because I believe great departments deserve to be seen by the next generation of recruits. Our mission is to help agencies attract high-quality people who want to serve their communities and be part of something bigger than themselves.
Through storytelling, YouTube strategy, and modern media, we help departments build trust, increase visibility, and raise the standard of who chooses to apply.
-Timur Bootzin
Programs & Investment Levels
Explore recruiting media solutions tailored to your department’s goals, hiring needs, and budget.
Channel Growth Support
$5k–$12k
/mo
- Monthly content strategy
- Short-form video production
- Basic social media management
- Monthly performance reports
Flagship Visibility
Starting at $25k
- High-impact long-form videos
- Department culture storytelling
- Strategic YouTube SEO
- Quarterly content audits
Growth Sprint
$40k–$60k
- Multi-channel distribution
- Advanced data-driven targeting
- Recruiting campaign design
- 24/7 content monitoring
Recruiting Engine
Starting at $75k
- Full-scale media strategy
- High-fidelity production
- Custom storytelling assets
- Direct recruitment funnel
High-Impact Recruiting Campaign
Starting at $150k+
- Global brand positioning
- Exclusive content rights
- Multi-year strategic roadmap
- Elite talent acquisition
Common Questions
Who owns the footage?
Your department maintains full ownership of all raw and final footage. We act as your production partner, ensuring you have the assets you need for long-term use.
Can we post on our own channels too?
Absolutely. While we prioritize YouTube for searchability and reach, we provide optimized versions for your Facebook, Instagram, and LinkedIn pages.
Do you travel?
Yes. We work with departments nationwide. Our production teams are fully mobile and equipped to capture high-quality content in any jurisdiction.
How long does production take?
A typical production cycle from initial call to final launch takes 4–6 weeks, depending on the complexity of the shoot and the approval process.
Can you work with small departments?
Yes. Minimal staffing doesn't mean you can't have a high-impact presence. We scale our storytelling to fit your specific needs and budget constraints.
Do you guarantee views?
We guarantee quality and strategic distribution that maximizes visibility. While no one can 'guarantee' virality, our data-backed packaging significantly increases your probability of success.
What happens after launch?
We don't just drop a video and leave. We monitor performance, manage comments, and help you refine your strategy based on real viewer analytics.